Cash on Delivery is still how most Pakistani buyers prefer to pay. The goal is not to fight COD — it is to run it with clear expectations.
Confirm orders quickly (WhatsApp or call), show delivery timelines on your store, and keep product photos honest. That combination alone cuts a large share of refused parcels.
On Dukanic, COD is built into checkout so buyers never hit a dead-end payment wall. Pair that with courier tracking so customers know when the rider is coming.